Sunday, October 27, 2013

Multiple use of QR Codes

Quote from the movie Cocktail: "Uh, multiple. - Multiple?"
Christmas QR Code

When making a customized QR Code, the content of the code is an item that needs some thought.
In general it is a good idea to make use of a link forwarding service for the content of the code. This way the success of the code itself can be measured, various statistical information like location, operating system, mobile type, etc can be easily be obtained. On the other hand, a link that also shows your company's name in a URL looks better, but it will require the gathering of the statistical information to be done by your own website.

A benefit of a link forwarding system is that the code can be rerouted to different content. In this way the QR Code itself can be reused in more that one marketing campaign.
The drawback of reusing the same code for multiple campaigns is that the statistical data obtained after the re-link is a combination of the old campaign and the new campaign.

In order to measure the success of each of the campaigns, each campaigns statistical data needs to be unique. The drawback of this is that the number of QR Code required is equal to the number of campaigns. When a customized QR Code was initially used, each of the uniquely made codes should have the same graphical appeal.

As an alternative to the dynamic re-linking QR Codes, a service offered by various companies, an easy Custom QR Code re-link service has been made.

Sunday, October 20, 2013

Wrapping up Custom QR Codes.

Quote from the movie Live and Let Die: "Do you think you could gift wrap it for me, please?"

Christmas QR Code

When enhancing QR Codes it seems every day is Christmas. The gift it the content in the QR Code and the enhancement is the wrapping. When selecting your Christmas gift, the nicest wrapped gift gets selected first.

With this philosophy in mind the better looking QR Codes will probably be scanned more often than the standard QR Codes.

Just like with Christmas gift, the important part will be the gift itself. If the gift is disappointing it doesn't matter how nice the gift is wrapped. At the end the gift is remembered, not the wrapping.

And with too much enhancement of the QR Code the readability of the code can become compromised, you'll end up with a nicely wrapped empty box.

If you require your own graphically enhanced QR Code, where the enhancement does not compromise the codes readability, please contact me or visit my site to check your possibilities with custom qr codes.Or just scan the nicely wrapped QR Code.

Wednesday, October 16, 2013

I Love QR Codes

Quote from the movie The Devil's Advocate: "What about love?"

Cupid QR Code

Whats not to love about QR Codes?

Combined with printed materials they are the substitute for hyperlinks in an online article.

When QR Codes are combined with printed material make sure the codes themselves are making use of a tracking and tracing system, this freely available information can be used to measure the popularity and effectiveness of your printed media.

QR Codes can be resized.

Make the QR Code the right size for your needs. A QR Code for magazines requires other dimensions than a QR Code on a bill-boards.

QR Codes can be colored

Using colors in your QR Code can help to integrate the code image with your company colors. while selecting opposite colors can make the qr code stand out and might increase the number of scans.

QR Codes can be branded with images.

When making use of an image integration technique, transparency, image overlay or other techniques, QR Codes can be branded with images; for instance a company logo. And even with these enhancements the code itself will still able to read out by a QR Code reader.

Still not convinced? Scan the attached QR Code, maybe cupid will help a hand, or an arrow.

Friday, October 4, 2013

Themed QR Codes

Quote from the movie Daredevil: "Yeah, but, then again, so does a vigilante who thinks every day is Halloween."

Halloween qr code
Use QR Codes to promote your products or services

Holidays like Halloween, Christmas and Easter require special attention for the promotion. By graphically enhancing a QR Code this theme can be made part of the QR Code itself.

Integration of images in the QR Code itself enables the possibility to insert multiple images, while still maintaining the scan speed and readability.

Happy Halloween :-)