There are just a few movie poster, or other movie related promotional material that hold QR Codes.
The Iron Man II movie poster contained a QR Code in the Uni-Beam of the Iron Man suit.
This QR Code was linked to a online promotion.
I haven't found a Iron Man III movie poster containing a QR Code, it seems that the usage of QR Codes in relation with movies is not consistent.
![Captain America The Winter Soldier QR Code](http://1.bp.blogspot.com/-x8mrCaHHk_U/UsFVNcKt8qI/AAAAAAAABDc/VNallt5ve5g/s320/qr_cap_II.png)
In my opinion each modern movie poster should contain a QR Code linking to the trailer. QR Codes target the mobile phone users, and most modern mobile phone have no problem running these trailers.
With just a bit of enhancement effort the QR Code can be graphically linked to the movie.
Here is my Captain America The Winter Soldier QR Code. Maybe Marvel Studio's is interested :-)
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