![Winter QR Code](http://1.bp.blogspot.com/-A_mKi3OEn1Y/UqRVcr8902I/AAAAAAAABBc/nDllASZCWJg/s320/drawing-III.png)
In order to check the effectiveness of you QR Codes as part of a marketing campaign the usage of the code must be measured.
This same check also applies to websites in general. The most common way to measure the quality of a website is the Google Page-rank.
There are several SEO (search engine optimizing) techniques to create a higher pagerank score. But in order to be sure Google actually needs to update the pagerank.
![Rudolf QR Code](http://1.bp.blogspot.com/-x9JsY5Uuuzo/UqRVNUmiPmI/AAAAAAAABBU/rSQj-w1tSvk/s320/rudolf.png)
Up to a week ago it was expected that a second pagerank update would not happen in 2013 anymore, until suddenly an update was rolled-out on the 6th of December.
With my QR Code website going from PR1 to PR3 and my blog from unrated to PR1, I cannot complain with the results from this update.
I consider this new rating as an early Christmas present.
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