"Aye, but that's a gamble of luck now, ain't it?"
So when I got a sudden boost in visitors lately I needed to check how this traffic originated.
Since I started with the Customized QR Codes, I've been making a lot of example QR Codes. By using my website, blog and social media these codes have been send into the dark corners of the internet. The intent of releasing these codes was to generate attention towards my work, my site and my blog.
The sudden increase originated from the following website:
It seems that each scanned code generates a token for a single play. But there is more, adding friends to your account gives you the possibility of rescanning the codes they scanned, generating a game token for yourself. You don't see the actual QR Code that has been scanned, but just revisit the information in the original QR Code. About 10% of the screen shows the information generated by scanning the QR Code, with a possibility to display this full screen.
Fun to do? Well, yes, if you are into gambling and gaming Apps.. Beneficial for the QR Code that is scanned, and the information that is in this QR Code? Well, no, the bounce rate of the traffic from Qriket was close to 100 percent, indicating that my website and blog was not actually visited. The rescan function generates even more traffic by people who never actually seen the QR Code or the article, advert, etc. that displayed this code.
At least for Qriket and some of their players this setup has been beneficial, they already awarded more that $1.000.000 in price money since their launch in July 2012. The information Qriket is accumulating with this service must be worth its bits and bytes in gold.