Tuesday, February 26, 2013

QR Code Tracking

Great idea to have a nice looking QR Code to enhance you product marketing. But now, how to measure the added success of your campaign by adding this QR Code?
There are several options to check if the QR Code is actually adding value.

The first option is to have the link in the QR Code going to a specific address on your website. This first landingpage could be the actual target, but better yet, it could just be a forwarding page.
A forwarding page should then directly redirect the traffic to the actual landing-page linked to the campaign.
The benefit of using a forwarding page is that all the traffic to this page is generated only by the QR Code, so it makes tracking easier, and in the future the traffic can easily be redirected to a different landing page.

The second option is to make use of the URL shortener like "goo.gl" , "bit.ly" or one of the many others. Like the example QR Code in this article. The QR Code itself links to my twitter account, using the a URL shortener gives me the possibility to use the analysis tools of google for monitoring the usage. the second benefit of using shorteners is the actual shortener feature. A short URL placed in the QR Code requires less message space, this spare room is used  to add a graphic and still keep the QR Code error-free. So even a deep link into your website can be access by a short code.

A third option is to outsource this statistical analysis to a third party company (since I don't offer this service yet :-) ). For a small fee they will probably use a combination of option one and two to monitor the world wide usage of the QR Code and redirect the traffic to your desired landing page. Most of the time also offer customization of the QR Code itself.

If you require a fast scanning, error free QR Code for your product or company with or without the desired tracking options, don't hesitate to visit http://www.kangaderoo.nl to see more examples of what is possible with QR Codes.

No comments:

Post a Comment